What strange people find their way into public relations work. Anyway I attended the Third Tuesday meetup in Toronto which took place last night (yes it was a Monday thus the strange comment) and featured social media guru Steve Rubel . Third Tuesday is a gathering of the GTA PR types who are involved in social media and all that the Internet has to offer. Rubel has always been an evangelical when it comes to measuring the impact of social media initiatives. And, while I was busy taking photos (very dark bar and high dark ceilings) Steve said a couple of things I really liked hearing. First, he confirmed some of my own thinking that some clients just aren’t ready to jump into social media. I’ve got one who really, really wanted to be online and then had big issues when nobody showed up immediately. Of course, promoting the concept to the client’s customers was too new a concept (do I sound hurt?). And the other thought was while social media might be ideal for non-profit or charitable organizations due to the low cost there is a fairly high cost in hours. Now as for me, I’ve got four of my own independent blogs plus I write one for a client and was looking after a second client’s site for awhile. I find writing fun and easy but apparently I am somewhat alone in that outlook. Last night was great fun and I was glad to be one of the 200 (!!!) who made it in the door.
Check out the photos at www.peterwestphoto.ca