So you have a corporate or association web (or better yet a blog) site. What are the five top reasons a journalist might have a look?
This from this morning’s Management page in The Globe and Mail:
- Located a P.R. contact;
- Find basic facts (like how the president spells his or her name;
- Figure out the company’s spin on events;
- Check financial info;
- Download images for use in stories.
So does your site include this information? It should.