I’ve raved about NIK Software before but now you too can see what all the fuss is about. NIK uses a technology called control point. NIK Software allows you to drag a control point right onto your image and modify what you are actually seeing. This is really cool (and easy) thing to do.
Right now I’m watching one of NIK’s webinars where they demonstrate the neat ways you can enhance your images using their software. What’s even cooler is now you can watch the webinars from an archive page.
NIK works as a separate editor in Photoshop, Elements, Lightroom 2, Aperture and Nikon’s NX2 (which I use on my personal images. I use LR2 for everything commercial.)
BTW if you watch the live webinars, NIK gives you a discount on buying their products.