How to run your photography business (or school)

I’m re-reading Michael Gerber’s excellent book The E-Myth Revisited. Before I turned to teaching photography (and remember this is the last day to sign up for 2010 classes at 2009 prices. I got a couple of cheques in today’s mail so thank you to those students who took advantage of this Christmas present and I’m looking forward to meeting you early in 2010.) I was a coach working with individuals on their personal and professional development. About three years ago I did a 22-week workshop with a group of entrepreneurs using Gerber’s book as our guide.

If there’s one thought that I’d like to share from The E-Myth it’s this: “Your business is nothing more than a distinct reflection of who you are.” For some of you who regularly are reading this blog, this may come as a rude awakening. I sure hope so. And for some of you, this may well be a welcomed statement.

Here’s what Gerber says:

  • If your thinking is sloppy, your business will be sloppy.
  • If you are disorganized, your business will be disorganized.
  • If you are greedy, your employees will be greedy giving you less and less of themselves and always asking for more.
  • If your information about what needs to be done in your business is limited, your business will reflect that limitation.
  • So if your business is going to change — as it  must continuously to thrive –then you must change first.

We’ve all worked in places that work like this. Processes are complex and confusing. Emails and voice messages are routinely ignored. Requests for meetings are agreed to but never implemented (See Ruiz’s The Four Agreements about how not being impeccable with your word lessens your credibility with others.) There’s no cooperation but an attitude of command and control. There’s no willingness to change and grow. If your business is like this, then Gerber offers lots of hope because you can change what you do and how you do it.

Let’s turn away from those companies which insist on being sloppy, disorganized, greedy, possess limited vision and no desire to change and support those individuals and companies who are creating excellence in all that they do.

2010 is coming and bring with it new opportunities and change – we can always count on change – and I look forward to providing you with some of the best photographic training available anywhere, by anybody, at any price 🙂

Merry Christmas and Happy New Year.


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