Photographer Lee Morris (who is terrific IMHO) takes a professional model (who the camera eats up) applies about $500 worth of hair and makeup and then puts her into a studio with lots of expensive lights and huge softboxs (the studio photographer’s secret weapon) and then shoots her with an I-Phone.!
How does it turn out? See the results for yourself.
BTW Lee runs a great blog called fstoppers.com but that site and his own rlmorris.com sites are down. Likely overloaded by folks wanting to see more. Here’s a link to another of Lee’s sites called Model Mayhem.
Lee also has a bunch of “how to” videos on the Vimeo site under the name Fstoppers videos.