This is a quote from Kirk Voclain, a US photographer who specializes in portraits of seniors.
He says he shoots photos of people as they see themselves and not as they actually are.
Some folks find his work overly processed but overly processed photos don’t seem to bother his customers.
Voclain is on day three of a Creativelive.com online live workshop where he’s teaching pros how to shoot and market senior (graduating high school students. This is huge in the US and non-existent in Canada.)